Featured snippets can DRAMATICALLY increase your organic traffic. Many in the SEO industry have thought this was the case for a while, based on RankBrain. Which is part of Google’s overall ranking systems, and was introduced in 2015. As long as the links are relevant and add value for the reader, they’re worth adding.
#4. Mobile Friendliness
Before dealing with any other issues, make sure that your website is accessible by search engines. Site Audit will let you know if GoogleBot can crawl and index your site. Use tools like Google Search Console – or your preferred SEO tool to find broken links on your site.
A 3xx redirect code is less lethal, but it typically means the URL you’re auditing isn’t the one that’s going to rank. If you’re auditing only a single page, nearly everything on this checklist can be audited manually by hand, using various tools and an hour or two of your time. That said, if you want to audit multiple pages at once, or scale your process, it’s typically helpful to run a site crawl across your entire site. The “Free SEO Tools” page is a valuable asset for anyone looking to optimize their website’s performance in search engines, offering a wide range of tools and resources at no cost.
- SEO tools provide valuable insights into your site’s health, help identify issues, track rankings, and optimize content.
- But with Inlinks, its customized AI platform provides specific opportunities that are directly tied to entities, so this is a tool that’s on the cutting edge.
- After configuration, these page monitors will alert you when any of your competitors show changes, so you can keep up with their pages in the search results rather than falling behind.
- It’s clearly designed with beginners in mind—which is great news if you’re new to SEO or run a small business—but doesn’t skimp on the actual functionality.
My favorite thing in Clearscope’s keyword research tool is the “Trending” tag. This means SEO Anomaly the latest monthly search volume for a keyword is up by more than 50% versus two months ago. SEOquake can sometimes lead to a crowded SERP because of the amount of data it shows.
Marketing with HubSpot
These AI-generated summaries now appear at the top of many search results, making it even more important to optimize your content to be included as a source. Authority score has the strongest correlation with ranking ability. So pay special attention to this metric when comparing your site with competitors. Check the Google Search Console “Search results” report from the sidebar to see your total clicks and traffic trends over time.
In addition, it includes another dimension of SEO issues using its own interpretation of SEO best practices. But because of this, it’s always the job of the SEO analyst to help identify these issues and prioritize them in a way that makes sense to the client. Screaming Frog is the de facto standard for comprehensive technical SEO audits.
You can tweak the timeframe to see your organic traffic performance over a longer time period. So if you want to get higher Google rankings, you’ll love the actionable steps in this guide. An audit might reveal errors, such as missing fields or outdated information (e.g., event dates in the past). Structured data is an area where details matter – a small syntax error can mean Google ignores it. Use this complete technical SEO checklist to run a full audit on your site and improve your technical SEO.