On-page optimization involves optimizing various website elements to improve its visibility in search engine results. “SEO managers identify keywords by truly understanding the target audience and sales funnel of a company,” explains Scherner. You can use a tool like Semrush to analyze competitor content and uncover their most successful backlinks. You can even see which pages or blogs attract the most traffic to their website. If your competition has better routes to their website, that may be what tips the search scale in their favor. With this in mind, you need to stay aware of your competitors’ link-building strategies and the types of content they’re producing.
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Which is typically easiest when you’re able to share a piece of relevant content the contact is likely to find useful. One of the best ways to quickly determine which backlinks to pursue is by analyzing who links to your competitors but not to you. Use Semrush’s Site Audit tool to uncover technical SEO and on-page issues that you can address to improve your chances of success. You’ll want to pay close attention to the keywords you’re “Missing” by clicking on that tab.
Besides ranking SEO Anomaly high, it will also improve user satisfaction and increase conversion rate. I know from experience that getting high-quality backlinks is one of the most complicated areas of SEO. The thing is, you need to get links if you want to get TOP rankings for your target keywords. One of the secrets of steadily growing your organic traffic is to keep your existing content relevant and up-to-date. Once you get a good ranking for a keyword, you will not be guaranteed to keep this ranking forever.
Step 4: Don’t forget the on-page optimization
You begin the keyword research process by adding seed keywords to your keyword research tool. So, it’s important to first identify seed keywords relevant to your industry, business, product, and/or service. Unlike paid ads, which let businesses buy top positions, SEO focuses on earning those rankings by creating helpful content and providing a great user experience. SEO works because search engines reward helpful content and great user experiences. Video SEO is the process of creating and optimizing videos for maximum visibility in search results.
This combination improves your chances of reaching both casual browsers and niche audiences. Tags might seem like a minor detail, but using relevant tags helps YouTube understand the context of your video, allowing it to appear in more accurate search results and recommendations. As mentioned in the previous section, you want to include your primary keyword as your main tag, followed by secondary keywords that relate closely to your video’s topic.
Tools, such as KWFinder, help businesses discover keywords with low competition by analyzing search volume, keyword difficulty and trends. A load time of less than four seconds is best for conversions. Speedy page load times reduce bounce rates, which can boost your site’s ranking on search engines.
- It also estimates the difficulty of each action and allows you to assign tasks to other team members directly from Semrush.
- Link each cluster page back to the main hub and to each other, where relevant.
- For example, with 2025 here, depending on how many content+year keywords your site ranks for, you’ll have a predictable traffic decline on pages ranking for 2024 keywords.
- Also, Google is known to not use a site’s meta description much of the time.
✅ Find Out Who Links to Your Competitors
Doing so will help you build authority with Google algorithms. When I asked what “success” looks like in this context, Mehic cited a user in the beta test phase for Beki AI. The user reported an 800% click increase after adding relevant internal links to a page that was struggling with traffic.
If you want your SEO strategy to keep performing and remain relevant, you must stay on top of changes and trends. Many of the household names in SEO offer all-in-one solutions to help with all these phases of the process. Perhaps, if you have the budget and the internal resources to use it.
In other words, SEO works like a complex feedback system—to surface the most accurate, trustworthy, and relevant results for any given search using input from you, Google, and searchers. Your role is to produce content that satisfies Google’s experience, expertise, authority, and trust requirements (E-E-A-T), which satisfy its searchers’ requirements. Also, make sure that your business name, address, and phone number (NAP) are correct and consistent with other listings. Finally, keep an eye on the progress of your link building campaigns in the “Monitor” tab. Navigate to “Backlinks.” Here you’ll find a comprehensive table with data on the competitor’s backlinks.