According to Google, mobile websites should have fast loading times, be easy to navigate on a mobile screen and be easy to take an action like making a purchase or completing an online form. Mobile searches now make up half of all Google searches and that amount is likely to increase into the future. Visitors are also five times more likely to leave your site if it’s not set up for mobile. This has to do with how long it takes for your pages to load for a visitor. Page speed is important because it is one of Google’s ranking factors. It also can drive customers away who get frustrated at how long it takes for items to load.
Prioritize & Map Keywords
- On-page SEO is where you optimize the content on your page to rank higher on search engines.
- E-E-A-T (aka Double-E-A-T) is a set of guidelines that Google’s quality raters use to assess the quality of search results.
- So we recommend taking advantage of social media as much as you can.
Here, too, you can conduct an incognito search and review local directories, or you can use tools like Whitespark or BrightLocal to identify where your competitors are listed. Keep in mind that when reviewing a competitive website or content, the assumption is that it was created and published with SEO in mind. However, this may not always be the case, so don’t be surprised if your competitor’s pages are not optimized; rather, look at this as an opportunity.
And it lets you establish authority in your industry before the market gets saturated. It’s a PR platform, which helps you create and share press releases. It helps you meet the search intent and answer what BHS Links readers actually want to know. I’ve created hundreds of reports in Clearscope over the years, and I’ve watched it evolve into a powerful, all-in-one SEO content tool.
It lets you track keyword performance, impressions, clicks, and average positions over time. Topic clusters show me how well my keyword-based content categories are performing. Although I also use it for link analysis, typically alongside Semrush (as every SEO tool’s database is different, so it’s not a bad idea to use multiple if you can). Regularly conduct technical SEO audits of your website to check for technical problems that could seriously harm your search performance. There are many image editing tools and website plugins that make it easy to minimize your files without compromising quality.
How is SEO different from PPC?
It’s also a matter of correctly “setting the scene” for your readers right from the start and improving your bounce rate by delivering the content they were expecting to see. When it comes to other languages, you will find that many search terms are simply easier to rank for. A study by Rebrandly showed that engagement increases by 39% with shortened URLs. Therefore, keeping your URLs as short as possible can be an enormous competitive advantage. It’s worth noting that it can take some time for the results of your updates to show up in your Core Web Vitals report, so don’t panic if you don’t see results straight away. You can use Google developer tools, such as Lighthouse and Google PageSpeed Insights, to dig into the reasons behind the low-scoring URLs.
As both tools are free, it’s worth trying both to see which one suits your needs best. But it doesn’t analyze your content’s readability in all that much detail, beyond paragraph length and whether you’ve included images or videos. As you implement these suggestions, you’ll see green lights next to them. So you can see exactly what you’re doing well, and what you need to improve. Yoast SEO helps you improve your WordPress site’s on-page and technical SEO. While there is a paid option, the free plugin is perfect for a lot of beginner SEO needs.
Yes, you can do SEO yourself, especially if you run a small to medium-sized website and have the time and willingness to learn. There are plenty of online resources, tools, and communities that can help you get started. However, DIY SEO requires a significant investment of time and usually a high level of frustration tolerance to learn the ropes and stay updated with trends and best practices.
Whether you’re searching for a recipe, troubleshooting a problem, or just satisfying curiosity, search engines are our go-to resource. Google stands out as the most widely used, often serving as our first stop on the Internet. As the name implies, technical SEO has to do with optimizing the technical aspects of a website. These are settings to make the job of search engine crawlers easier. The meta description is the description that appears on the SERP below the title tag. Google doesn’t always show the one you’ve provided in the SERP; it likes to build its own based on the query, but it’s still important to optimize for SEO.
If you want to see what kind of websites are currently linking to your own, you can use Google’s Search Console or Ahrefs. But they don’t just want their results to be relevant; they also want them to be high-quality. One way it’s helped filter the good from the bad is through SSL certificates and HTTPS.
To conduct keyword research, use a free SEO tool like Ahrefs or Ubersuggest. These platforms reveal a keyword’s popularity and how easy it is to rank for that term. Tools can also suggest keywords relevant to your niche and analyze your website to determine which keywords you already rank for. Leverage this data to decide which existing keywords are most important to your website and which new keywords you should pursue.